Steve McGinnes

A grizzled, straight talking pragmatist, applying credible business & brand expertise, to deliver results.

Consultant. Writer. Speaker.

As Featured On

Working With

Guiding principles

Action does not always lead to success, but there is no success without action.
Honest discomfort is better than dishonest harmony.
Almost everything we want is just outside of our comfort zones.
Consulting without credible experience to back it up, is just opinion.


Leading, launching and turning-around multi million dollar businesses.
Managing teams, projects and clients across Europe, North America, Asia and Australasia.
Ideation, creation, design, launch of global, regional and local FMCG brands.
Turning start up ideas/technology into brands for multi million $ funding rounds.
Proven track record across categories including FMCG, Education, Finance, Eco, Tech, Hospitality, Drinks, F&B.
Unique depth of experience and perspective from being an army recruit, labourer, nightclub bouncer, sales man, strategy director, regional VP and CEO.
For more detailed information – Linkedin link

Areas of speciality

Inclusive & Universal Design
East/West Convergence & Expansion
Business Leadership & Commercial Growth
Brand & Marketing Strategy
For more information see dedicated sections below

Expertise delivered through


IACC Certified. Board and investor level, or on the ground. Retained, project or deliverables based.
Clients include: Aire. Prem Tinsulanonda. Danone. Moet Hennesy. Unilever

Project Management

End to end project leadership or targeted delivery of key aspects.
Clients include: RWDC. Nestle. Diageo. Quad.

Keynote speaking/Media

Regular featured expert on BBC TV and CNA. Asia Professional Speakers Member. Keynotes delivered for Lufthansa. United Nations. China Innovation Conference.
For TV and podcast examples.


Surfing the Asia Wave & 21st Century Leader both published by Marshall Cavendish.
Articles and opinions featured in Marketing week,, Branding Asia.


Created and delivered structured training programmes, group workshops, team sessions and individual coaching plans. Training/workshops created and delivered for Unilever. SGK. Waters Corp.


Get in touch

Contact Steve directly at:
Call, SMS, WhatsApp or Line; +65 96432060