Millions of people face unnecessary barriers while engaging with brands.
Optimising Packaging, POSM and e-commerce materials to increase levels of visual accessibility can deliver large commercial benefits, as well as being the ‘right thing’ for a brand or business to do.

I have combined my brand expertise, design experience, commercial understanding and strategic thinking to develop a pragmatic, action/results orientated approach that delivers optimisation benefits, whilst retaining brand and category identity.
By building strong relationships with the RNIB, Cambridge University and technology developers such as Navilens, I am able to integrate user insights, evaluation tools, and tech developments to projects, as well as ensure credible endorsements.