Millions of people face unnecessary barriers while engaging with brands.
Optimising Packaging, POSM and e-commerce materials to increase levels of visual accessibility can deliver large commercial benefits, as well as being the ‘right thing’ for a brand or business to do.
I have combined my brand expertise, design experience, commercial understanding and strategic thinking to develop a pragmatic, action/results orientated approach that delivers optimisation benefits, whilst retaining brand and category identity.
By building strong relationships with the RNIB, Cambridge University and technology developers such as Navilens, I am able to integrate user insights, evaluation tools, and tech developments to projects, as well as ensure credible endorsements.
Evaluation of existing and proposed materials for inclusivity blockers.
Robust analysis against proprietary 30point optimisation matrix.
Strategic optimisation – balancing inclusivity, brand, category and aesthetic considerations
Integrating inclusivity into brand creation.
Inclusive Designs Foundation certification
PAC Inclusive Opportunities for Universal Design leadership team member