{"id":377,"date":"2021-09-15T07:43:58","date_gmt":"2021-09-15T07:43:58","guid":{"rendered":"https:\/\/www.stevenmcginnes.com\/speaker-trainer-media-pundit\/"},"modified":"2023-08-04T11:30:16","modified_gmt":"2023-08-04T11:30:16","slug":"inclusive-and-universal-design","status":"publish","type":"page","link":"https:\/\/www.stevenmcginnes.com\/inclusive-and-universal-design\/","title":{"rendered":"Inclusive and universal design"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Inclusive and Universal design<\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Millions of people face unnecessary barriers while engaging with brands.
Optimising Packaging, POSM and e-commerce materials to increase levels of visual accessibility can deliver large commercial benefits, as well as being the ‘right thing\u2019 for a brand or business to do.<\/p>

I have combined my brand expertise, design experience, commercial understanding and strategic thinking to develop a pragmatic, action\/results orientated approach that delivers optimisation benefits, whilst retaining brand and category identity.
By building strong relationships with the RNIB, Cambridge University and technology developers such as Navilens, I am able to integrate user insights, evaluation tools, and tech developments to projects, as well as ensure credible endorsements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Core services include:\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Evaluation of existing and proposed materials for inclusivity blockers.
Robust analysis against proprietary 30point optimisation matrix.
Strategic optimisation – balancing inclusivity, brand, category and aesthetic considerations
Integrating inclusivity into brand creation.
Training.
Keynote speaking.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Certifications\/memberships:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Inclusive Designs Foundation certification
PAC Inclusive Opportunities for Universal Design leadership team member<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Get in touch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tContact Steve directly at:
\nSteve@thehummingbirdperspective.com<\/a><\/b>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tCall, SMS, WhatsApp or Line; +65 96432060<\/a><\/b>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Inclusive and Universal design Summary Millions of people face unnecessary barriers while engaging with brands.Optimising Packaging, POSM and e-commerce materials to increase levels of visual accessibility can deliver large commercial benefits, as well as being the ‘right thing\u2019 for a brand or business to do. I have combined my brand expertise, design experience, commercial understanding […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.stevenmcginnes.com\/wp-json\/wp\/v2\/pages\/377"}],"collection":[{"href":"https:\/\/www.stevenmcginnes.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stevenmcginnes.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stevenmcginnes.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stevenmcginnes.com\/wp-json\/wp\/v2\/comments?post=377"}],"version-history":[{"count":15,"href":"https:\/\/www.stevenmcginnes.com\/wp-json\/wp\/v2\/pages\/377\/revisions"}],"predecessor-version":[{"id":582,"href":"https:\/\/www.stevenmcginnes.com\/wp-json\/wp\/v2\/pages\/377\/revisions\/582"}],"wp:attachment":[{"href":"https:\/\/www.stevenmcginnes.com\/wp-json\/wp\/v2\/media?parent=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}